Around 72% of the public in the US actively uses social media, according to research. Since social media
is an umbrella term encompassing a ton of different platforms, everyone can find something to their
liking. Some of the most popular platforms like Facebook, Twitter, Reddit, Instagram, TikTok, Snapchat,
etc., have millions of users in the US. This makes it necessary for businesses to leverage social media to
their advantage to attract more customers.
So you want to increase your social media engagement. It can be challenging to know where to start,
but we’re here to help you do that. One important thing most businesses tend to ignore is customer
service. Good customer service will serve your business more than you realize.
So the first thing you have to do is set up a dedicated customer service resource depending on the scale
of your business, but it should be there. You can take cues from some top brands and adopt their best
practices. CenturyLink customer service is a notable mention in this regard as their responsive and
professional team makes the whole customer experience worthwhile.
8 Ways to Increase Social Media Engagement
1. Post Engaging Content
The first thing you need to understand is that there’s a slight demographic shift between social media
and other online content like blogs. Mostly, younger people tend to actively use social media more than
older people. Moreover, they’re not there to read full-page texts, because you have blogs for that. The
reason they’re there is to have fun and spend some time seeing interesting content.
There’s your first insight into how you can increase your social media engagement. You need to choose
content that will drive an emotional response from the audience whether it’s funny or beautiful, or
interesting, or inspirational.
2. Form Collaborations
Since every brand has its own identity, it can be worthwhile to form new collaborations. Keep in mind
that you shouldn’t collaborate with brands doing the exact same thing as you, but you can go for
contrasting or complementing stuff. For example, if you sell clothes, you can collaborate with a brand
that sells jewelry so that both audiences can see new stuff that pairs up well with their current brand.
3. Respond to Comments
Have you ever noticed that some of the top brands respond to the comments on their posts? This can
include anything ranging from addressing the grievances of customers to simply responding to their
jokes. Many top brands like Netflix, Starbucks, Nike, etc., actively engage with their audience and get
many shares and retweets because of this. This can help make customers feel like they’re heard and
acknowledged on a personal level.
4. Encourage Readers to Comment, Like, and Share
Yes, we all tend to skip when a YouTuber suddenly pauses halfway through the video and asks their
viewers to like, share, and subscribe, but there’s a reason why people still do this. It’s because this
repeated reminder can sometimes motivate people to engage with the content.
5. Start Online Groups
Online groups and communities like Facebook groups, Reddit communities, Discord channels, and
Twitter spaces can be great to increase your social media engagement. This way your customers or
brand loyalists can communicate with each, share feedback, and help each other out in case of
problems. You should also be active in these communities so the group members feel connected to the
brand on a personal level.
6. Host Giveaways
Everyone loves free stuff whether it’s a free electronic device or a piece of jewelry or whatever.
Participating in a competition and winning something is always fun and exciting. Hosting giveaways and
contests is a great way to increase your social media engagement. You can ask people to complete a
small task like following your page and sharing it with three friends to enter the giveaway. Of course,
this will vary from one brand to another.
7. Use More Images
Social media is a vibrant place with everyone posting the highlights of their lives, filled with colors and
laughter. The reason why it’s so fun to use social media is exactly that. People are looking for interesting
things to read or watch, and normal text descriptions don’t cut it anymore. You have to be creative
when you post stuff on social media. Ask yourself this, when was the last time you read a full-page post
containing only text? We’re sure the answer will be a low number because it’s boring.
There’s your insight into increasing your engagement on social media. You need to add relevant and
interesting images to your posts to catch the attention of your audience.
8. Use More Videos
Social media is a vibrant place with everyone posting the highlights of their lives, filled with colours and
laughter. The reason why it’s so fun to use social media is exactly that. People are looking for interesting
and engaging video content to watch, and normal text descriptions don’t cut it anymore. You have to be creative
when you post stuff on social media or share videos that are well-edited for better communication and engagement so that you can drive more traffic. videos have the capability to grab the audience’s attention for a longer span of time.
So share more quality video content on social media platforms and better your chances of success. For better video editing a free online video editor can be a handy tool.
Conclusion
This is how you can increase your social media engagement. Be sure to remain respectful and
professional when you’re engaging with your customers. Lastly, you should devise a social media
strategy to regularly post stuff on social media as it helps you stay relevant and connected to your
customers.
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