As we all become more aware of the true severity of the global warming crisis, more consumers are choosing sustainability. So, when it comes to packaging, the most accessible and affordable options are not always the best.
Instead of stocking up on packaging materials like cling film, disposable plastic containers, and even toxic styrofoam, consider these eco-friendly alternatives that won’t harm the environment or your business’s reputation.
Top Eco-Friendly Packaging Ideas
1. Choose An Efficient Courier Service
Transportation is a massive contributor to global warming and pollution. So it makes sense that an efficient courier service is kinder to the environment. Couriers that offer fast, same-day delivery services and strategically located warehouses can keep their own fuel costs low, which supports sustainability.
Visit californiacourierservices.com to learn more about efficient delivery solutions that will support your move to an eco-friendly brand reputation.
2. Biodegradable Packaging Peanuts
Adding some filler between products and the shipping box is often essential to provide protective cushioning. Otherwise, products can be damaged while en route to customers.
But standard styrofoam peanuts are not the best option. These packaging peanuts are made from toxic chemicals that pollute water sources when disposed of incorrectly. Even though styrofoam might be the cheapest option around, starch-based packaging peanuts are far more sustainable.
3. Recycled Cardboard And Paper
Recycled corrugated cardboard boxes and packaging paper are often cheaper simply because the materials are second-hand. However, the right manufacturers of recycled cardboard will supply high-quality custom boxes that look as great as regular cardboard boxes.
Once you have made the switch to recycled materials, you can encourage customers to recycle as well, which will uphold your brand’s new reputation as a green business.
4. Reusable Containers
Beyond shipping materials, you should also consider your product’s branded packaging. If you have been using disposable plastic bottles or containers, it’s time to make a change for the environment.
By switching to glass and other reusable materials, your customers can repurpose product packaging, reducing waste. You will need to adjust cost and profit margins to accommodate the extra cost of reusable containers, but you will notice a spike in repeat orders and customer retention.
5. Don’t Ship A Box Inside Another Box
Even though it’s common practice to pack products in a branded box and then in another, larger shipping box, it’s not the most sustainable approach. Shipping a box inside another box simply amplifies packaging material needs. Beyond giving the customer more to throw away, consider using your branded boxing as the shipping box.
6. Create A Return Program For Empty Containers
If you switch to reusable packaging materials, you could also create a return program that encourages customers to return used product packaging. A return program can be as beneficial to customer retention as any other customer loyalty strategy.
With this, your business will clean and reuse the same packaging, reducing costs for the business and its customers. You can also extend the return program to include all packaging materials that can be recycled and reused.
Switching to green packaging is the first step towards building a green brand image. Once you have made this meaningful change, start looking for ways to tailor your products and business practices for sustainability.
