An engaging customer experience is created when metaverse food can be ordered and delivered in the real world. Because of this, combining restaurant management software with virtual reality and augmented reality (AR) software would be extremely effective. A metaverse enabled mobile application with unique 3D modeling capabilities for restaurant menu items could be built by seasoned augmented reality developers. Clients could get involved in the application related to AR glasses or cell phones to see three-layered presentations of dishes, starters, and beverages, basically, metaverse restaurants.
Online ordering, loyalty programs, and menu management are just a few of the critical business functions that restaurants can enhance as the metaverse food industry evolves.
Helping restaurants integrate restaurant management software with metaverse compatible technologies like the Internet of Things (IoT), blockchains, and cryptocurrencies can be profitable for software companies. The metaverse’s online worlds and spaces can benefit from these technologies.
Role of Metaverse in Food Industry
- From inside augmented and virtual worlds created by Epic, Roblox, and Facebook, the next generation of diners will place their orders for food and plan their next night out. And the best hospitality businesses, as well as hospitality technology businesses will quickly adapt.
- There will be major changes to the booking interface for tables. Before booking a specific table, diners will take a brief virtual tour. For the best tables, prices will change.
- QR codes won’t just be used for menus. They will serve as augmented reality’s entry point. Your party will receive a bottle of champagne to celebrate from friends from the metaverse who are unable to attend the event.
Can You Eat in The Metaverse?
The Metaverse is getting a lot of attention and is getting closer to being available to everyone. Even though the metaverse is still in its infancy, many brands and restaurants are already paying attention and looking for ways to get a piece of the metaverse.
However, some food brands in the metaverse may be still unaware of the metaverse and the significance of their presence in this space when it is merely composed of ones and zeros. Since you can’t eat or drink in the metaverse, this hesitancy and uncertainty are understandable. But there are a lot of different ways that brands can help the metaverse reach new customers by providing unique food and drink experiences.
List of Top Metaverse Restaurants
- Burger King
- Taco Bell
- Panera Bread
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Top Food Brands in The Metaverse
The new Chipotle Grill Simulator on Roblox, created by Chipotle’s head chef Nevielle Panthaky, teaches Roblox users metaverse cooking of Garlic Guajillo Steak using authentic methods and a special set of ingredients. Users can virtually taste the robust flavors of the new menu item by grilling Garlic Guajillo Steak in the same way that Chipotle does.
In the metaverse, the entertaining and in-depth introduction to Garlic Guajillo Steak aims to educate guests about the various cooking methods and flavor profiles of the steak, making it more enjoyable for them to try the new item in person. Additionally, Chipotle is offering Roblox users who successfully prepare and taste Garlic Guajillo Steak in the metaverse kitchen, the opportunity to test the new menu innovation in person for free IRL.
Their experience of a metaverse in food industry opens into an interactive world from a virtual Wendy’s restaurant. Visitors can order their very own virtual fries at the Wendyverse Town Square Central, and in the Wendyverse Partnership Plaza, they can play games with a Wendy’s twist. However, the brand hasn’t completely abandoned the real world; players can win a Sausage or Bacon, Egg, and Cheese Biscuit for one dollar in the real world.
The ideal location for Wendy’s to pop up was Horizon Worlds, which was created by Facebook owner Meta. Anybody with a Meta Mission 2 VR framework will want to go to the Wendyverse to satiate their computerized craving.
From drive-thru restaurants to self-service kiosks, McDonald’s has been a pioneer of tech-driven innovation early on. It is currently paving the way for fast food to become a metaverse restaurant. The company started its own Digital Information Team in 2014 to start its most recent digital surge. Since then, the team has grown from three members to over 130. Their job was to use technology to solve problems with restaurant dining, drive-thru service, and home delivery.
At present, it is implementing many novel use cases for artificial intelligence (AI), analytics, and the internet of things (IoT) to accomplish these objectives. It has also experimented with dynamic menu boards inside its restaurants that use AI to tailor the items in real-time based on the time of day, weather, current popular orders, and how busy the restaurant is.
- Burger King
The multinational hamburger fast food restaurant chain Burger King had submitted a trademark application for the term “BURKER KING” for their restaurant in metaverse.
The food brand intends to offer virtual goods, such as food in the metaverse and beverages, for use in virtual worlds, as stated in the trademark application. Non-fungible tokens (NFTs), virtual retail store services for virtual goods, and online virtual restaurants and cafes in virtual environments designed for entertainment are all part of the company’s plans.
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- Taco Bell
Taco Bell had announced the opening of the Taco Bell Metaverse Wedding Chapel, yet another example of a metaverse restaurant. Within the Decentraland metaverse, it is a virtual location where select couples can recite their love for one another over fast-food tacos.
The ceremonies themselves are very real, even though the venue is digital. They can walk down the aisle, dance the first dance, and savor a mouthwatering metaverse food – basically everything one would expect from an actual wedding.
From the style of the venue to their attire, couples will have complete control over the experience. To commemorate the magical occasion, guests and couples alike will receive exclusive NFT wearables. Additionally, the couple receives a brand-new NFT wedding certificate.
The US Patent and Trademark Office had received patents related to the metaverse restaurant from Subway, the fast food chain.
Although the company listed a few multimedia files that could be made into NFTs, its patents consistently emphasized virtual food and beverage items.
However, this virtual Subway location will not merely be about in-game avatars ordering food in the metaverse. As per its licenses, Tram needs to connect this metaverse area with IRL stores.
It was suggested that Subway is most interested in utilizing the metaverse to provide customers with new options for home delivery. Additionally, the business mentioned that it might use NFTs as loyalty rewards or coupons that customers could exchange for actual sandwiches.
- Panera Bread
The first trademark that Panera Bread applied for Paneraverse was for downloadable virtual goods, which included metaverse food and NFTs for financial transactions. The second trademark is for Paneraverse, which is a virtual cafe or metaverse restaurant environment made for entertainment purposes. Panera Bread filed for both trademarks.
Panera Bread is also able to advertise effectively across platforms without having its information muddled by anyone who has its Panera presence.
- Pizza Hut
Among other food brands in the metaverse, Pizza Hut came up with a plan to approach potential customers in a virtual world with just one goal in mind, that the digital experience might turn into something that could be seen in the real world.
The chain took part in ComplexLand, a metaverse-based virtual shopping experience that was similar to a digital bazaar.
Users could earn one of nine NFTs by ordering a virtual pizza from the delivery drivers in the digital universe. This would grant them the right to order pizza in the real world for a year at no cost. This proved to be a truly innovative idea of introducing metaverse in food industry.
Restaurant chains are venturing into the great unknown of metaverse restaurants. It is the most recent effort made by fast-food brands to get in touch with potential customers where they are.
To establish a name for themselves in the metaverse, opportunistic food brands are rushing to register trademarks for virtual goods and services. Food and beverage companies are experimenting with novel metaverse food experiences although consumers are unable to eat digitally. The adoption of food-based web3 concepts may prove crucial in ensuring the industry’s relevance in the metaverse in the years to come. The metaverse provides food brands with new channels of engagement.
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